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Group Pushes for LNG Pipeline in Ads

By Hannah Golden
Mail Tribune

Proponents for the Jordan Cove LNG project push TV ads on prime time during the Olympics.

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Though the Jordan Cove liquefied natural gas project was denied by federal regulators in March, a television ad began running in prime time during the Olympics touting its economic benefits.

"When the Jordan Cove Energy Project is built," says the ad, "it will create hundreds of permanent, real jobs for local workers."

The NBC spot is part of a campaign of television, print, radio and website ads kickstarted by Boost Southwest Oregon, a group lobbying for the pipeline.

Boost co-chairman Mark Wall declined to say how much the organization has spent on the television ad or the campaign. NBC affiliate KOBI-TV also declined to say how much such an ad might cost.

FERC denied the Jordan Cove and Pacific Connector pipeline projects that would have carried LNG to a plant north of Coos Bay for export overseas because it found there was insufficient demand for the product and public benefits were outweighed by negative impacts to landowners along its route. The 232-mile pipeline would have cut through Jackson County, including under the Rogue River.

The years-long battle for the project is not necessarily a closed case, however. FERC is currently deciding whether to rehear the project. Jackson County commissioners have sent a letter to FERC asking that regulators stick to their denial.

"It could be any day, it could be in two or three months," says Robyn Janssen, a member of Rogue Riverkeeper, an organization that has spoken out against the pipeline. "If history repeats itself, FERC has usually stayed with its original decision."

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